about:
After graduating from the University of Minnesota, Twin Cities, with a B.A. in Journalism & Speech Communications, Tina White, the President and Founder of pmlogik fell into the Marketing and Advertising industry; a fortuitous accident. From publishing an article in a local business magazine to taking a position as a marketing coordinator role at Rollerblade, she found her calling.
Spending periods of time in various roles at nationally and internationally respected businesses, such as Martin Williams, Target, Best Buy, AIMIA (formerly Carlson Marketing Worldwide) and Carmichael Lynch, spanning all mediums from print, radio, television to all facets of digital and mobile marketing, exposed Tina to nearly 25 years of operational excellence.
With this insight, wisdom and knowledge pmlogik makes for a formidable partner and advocate for your business improvement.
testimonials:
Sr. Director, Strategic Planning
I like working with Tina. Most people say that. Mainly because she performs a difficult task, reaching out into all areas of a matrixed organization with management and resource support, and she does it with a tremendous disposition. Tina is an experienced and organized professional with a team-oriented attitude and a constant smile on her face. Tina gets things done, and makes it fun in the process. I always want Tina on my team, and if you have the opportunity to work with her I suggest you take advantage of it.
Director, Digital Strategy
Tina is the kind of project manager you want to help handle a tough situation. She understands the details and manages to them as is necessary, but Tina's skill lies in applying those details to the big picture. She can see the connection of events and present possible challenges way before most people - which saves everyone a lot of time and frustration. Tina is also a lot of fun to work with - adding humor and balance to sometimes stressful situations
Account Director
My can-do go-to girl. That's Tina. Whenever I had a challenge - timing, budget, process, resourcing, creative - and didn't want an automatic "no" or "we can't" or "that's not our process", I'd go to Tina. She worked smart, not just hard, to figure out the best path to success. Success both internally and externally. She cares. And she gets it. Walks in my shoes. Knows what clients expect, and ALWAYS helps me deliver on it.
Plus she's a crazy-cool inspiration to all. Don't go changin'.
Senior Account Director
Tina was my partner. We needed each other to be able to deliver client solutions, but just as importantly, the organization needed her to create sanity, efficiency and smart solutions for our resources. One of Tina's key strengths is her ability to build relationships to streamline and implement processes. She listens and leads the team with the right approach, creating trust and teamwork. I miss working with her every day, and would recommend her in a heartbeat."
Business Project Manager
I had the pleasure of working with Tina and reporting directly to her. During this time Tina's leadership, attention to detail and people management skills shined on a daily basis. But what separated her from others within the company was her ability to teach her team how to be better Project Managers. Her knowledge of Project Management Process and ability to see the "Big Picture" were second to none. Her leadership and loyalty to her team always showed in her day to day tasks as no matter how busy Tina was on her day to day responsibilities she always made time for her team in times of need and assistance. Her drive to successfully complete a project always showed when working with her as she never made excuses and always drove tasks to successful solutions all the while showing discipline in Project Management Methodologies. Her ability to to organize tasks and people in a timely fashion were always paramount and showed when she would lead an initiative. But what I personally took away more than anything in working with Tina was the personal touch she would apply to her direct reports. She has an innate ability to put herself in your shoes and go to bat for you regardless of the situation, and its that personal touch that you do not often see in the world of business anymore. I would recommend Tina to anyone who would like to contact me for further clarification.
Executive Director, Mobile Strategy & Analytics
Tina and I have worked closely together for several years now as both peers and business partners. Tina’s experience in the creative and interactive industries enables her to bring an approach and level of critical thinking that enables her to handle any project, regardless of the scale of the challenge. As a partner, she is truly collaborative and gives those she’s working with a sense of ease that she will always be there to support them. Add to that her ability to relate to colleagues, collaborators and clients at all levels of the organization along with her sense of humor, Tina really is the complete package.
Brand Design Strategy + Brand Creative Director | Copywriter
Tina is a dream project leader. Beyond organized and every other "checked box" one must have as a project director, Tina has great instincts about what makes a smart solution for a client. She adds tremendous value far beyond keeping her people on task and on budget - she delicately balances the needs of team/project with the requirements of the client and she does it brilliantly and with panache. Tina's knowledge of both on-and off-line creative gives her unique advantage over others; she can see the big picture. This skill helps keep everyone honest - honestly. She brings spark, imagination, good humor and levity to the world, making it a much better place. I'd work with Tina again and again.